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Video Tip: Our New Series of Five Alaska Airlines Videos

February 27, 2016

alaska air 2Over the past 21 years (7 editions of our OM texts), we have created a theme of sorts by focusing on an organization that we thought would be of interest to students. We did this by creating a series of customized videos and case studies featuring such firms as Hard Rock Café, Arnold Palmer Hospital, Frito-Lay, Darden (Red Lobster/Olive Garden), and the Orlando Magic. The videos are tailored directly to our book and terminology, so each fits perfectly in a specific chapter, with a goal of reinforcing content with exciting and well-known examples.

The new editions of OM 12/e and Principles of OM 10/e continue this tradition with a service firm that is consistently the highest ranked in the U.S. in its field–Alaska Airlines. Why did we select an airline? Over the years we discovered that faculty and students really enjoyed learning about OM in fields that they understand, especially service organizations. Although filming at Frito-Lay was one of my favorites ever, I think the 5 new videos and case studies on Alaska may become your favorites. Here they are:

Quality Counts at Alaska Airlines (Ch.6): “If it is not measured, it is not managed,” says one Alaska exec in this case that provides explicit performance metrics.

Alaska Airlines: 20-Minute Baggage Process–Guaranteed! (Ch.7): Students can flowchart the process a bag follows from kiosk to destination carousel after watching this video.

The People Focus: Human Resources at Alaska Airlines (Ch.10): The employee “Empowerment Toolkit” reminds me of Ritz Carlton’s famous customer service philosophy.

Lean Operations at Alaska Airlines (Ch.16): The company’s aggressive implementation of Lean includes its 6-sigma Green Belt training in-house, Kaizen events, Gemba Walks, and 5S applications.

Scheduling Challenges at Alaska Airlines (Module B): Good scheduling of crews and planes means optimization–the perfect fit for our coverage of LP. This video can also be shown with Ch. 15, Short Term Scheduling.

We think your students will appreciate the smooth integration of these great topics into your lectures. All videos are provided free to adopters and are also embedded in MyOMLab. The see a copy of the new edition, just click on the Order Desk Copy button on the top of the blog.

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