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Video Tip: Starting Your Fall Semester With Videos

August 24, 2015

magicStarting about 20 years ago, with our 6th edition, Jay and I began developing a series of company video and cases. They have ranged  from manufacturers of potato chips, boats, and ambulances, to service firms like a hospital, an NBA team, Red Lobster, and Hard Rock.  The videos are brief (5 – 12 minutes) and tie directly to the content of a specific text chapter.  There may be as many as seven videos on one company (such as Arnold Palmer Hospital or Hard Rock Café) and students seem to like following one or two organizations throughout the text/semester.  We are very pleased, that over the years, our 35 videos have won many awards, including 2 Silver Addy’s for the best short video, selected from 10,000’s of entries each year. We are even up for an Emmy award for one of our Orlando Magic videos!

hard rockI have always started the first week of the semester with one or both of the following:  Hard Rock Café: OM in Services (8 minutes) and Frito-Lay:  OM in Manufacturing (7 minutes).  The first shows how a service firm that is known throughout the world approaches some of the 10 OM decisions around which we structure the text.  This firm is especially interesting because it is a lot more than a restaurant. We show that Hard Rock makes almost the same revenue from its small retail shops as it does from the food side of the house.

The second video provides a perfect contrast to Hard Rock and makes for a great class discussion on how manufacturers differ from service firms.  Frito-Lay is also a product everyone knows.  But this company does not let outsiders in to tour, and has proprietary processes that even we were not allowed to film.  This video reviews how Frito-Lay deals with all 10 of the decisions that OM managers have to make.

I hope our video series helps get your Fall, 2015 semester off to a successful start. And there is more to come, as we introduce five new videos featuring OM at Alaska Airlines in January, 2016!

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4 Comments leave one →
  1. August 1, 2013 7:02 pm

    Thank you for these items! Personally I find these cases and videos to be great online activities to require students to watch outside of the classroom. I then have students use a discussion board to post answers to the cases (each student has to pick a different case question for their original discussion thread across multiple cases and chapters typically). Then I require students to reply to discussion threads on each case question with further feedback to one another on additional details, further research, other comparable experiences, etc. Students often comment how these discussion forums worked well to help them better understanding the lessons.

  2. August 8, 2013 11:00 pm

    For those of you who haven’t seen them yet, you might want to check out the new Orlando Magic videos. I’ve shown three of them in class already, and student response seemed quite positive. And we had an incident in the NBA last season that ties very nicely to the revenue management management practices discussed in “Forecasting and Revenue Management at the Orlando Magic.” Prices for games differ by opponent; thus, when a superstar, such as LeBron James, is scheduled to come to town, the ticket prices might be higher. But what happens if LeBron doesn’t play? Last season, the San Antonio Spurs were fined $250,000 because coach Popovich sent his stars home early from a long road trip. So fans showing up in Miami for what ended up being a preview of the NBA finals were robbed of seeing the Spurs’ best players. Whether or not the team should have been fined is an interesting discussion question itself, but the issue also relates to differential pricing of games. For example, some teams rest players late in the season once their playoff positions are assured. Should fans get a discount in such cases?

  3. Kelly Colon permalink
    January 23, 2014 2:49 am

    Where can I find these videos? I am teaching OM for 1st time and I have not recieved my teachers edition from Pearson Education yet so I am flying blind for my 1st class. I want to be able to show these videos.

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