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Video Tip: Operations Management at the Orlando Magic

April 24, 2013

magic Jay and I think you and your students will love our five new videos and cases that feature the Orlando Magic and its new home, the Amway Center.  From our 2 months of interviewing and filming team executives, we are convinced that from an operations perspective, it is one of the most professionally run sports franchises in the country.

It wasn’t easy to get an inside view of an NBA team–requiring the sign off of Orlando’s mayor, the team’s owner, team execs, as well as the NBA’s David Sterns. In selecting the Magic to feature in this new edition, though, we expose your students to an exciting area of service OM. Our previous editions featured videos on Frito-Lay, Darden Restaurants, Arnold Palmer Hospital, Hard Rock Café, Regal Marine and ambulance maker Wheeled Coach. We have invested over $300,000 to script and film the 35 videos that accompany our OM texts–all free to adopters and embedded in MyOMLab.

Here are the new videos:

Chapter 4, forecasting, features the Magic’s use of multiple regression to forecast sales.

Supp.5, our new chapter on sustainability, highlights the US’s 1st LEED gold-certified sports arena.

Chapter 13 illustrates how the Magic use revenue management to maximize ticket revenue.

Chapter 14, MRP,  features Chef John’s use of bills-of-materials to feed 18,500 fans at a game.

And my favorite, titled “From the Eagles to the Magic: Converting the Amway Center”, illustrates the critical issue of scheduling (Chapter 15). The video includes a time-lapsed shot of the overnight conversion from rock concert to basketball game.

We hope you enjoy this newest set of videos and note that MyOMLab now includes 4 assignable multiple choice questions on each of the 35 videos.

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2 Comments leave one →
  1. August 18, 2015 6:28 am

    Dr. Render,

    My name is Jose Fernando Hernandez-Silva from Mexico. I teach Operations Management at Tecnologico Nacional de Mexico in Culiacán. I have adopted your book for my Course. My Sillabus is totally based on your book. How can I get your videos?

  2. August 18, 2015 3:00 pm

    Thank you, Professor Hernandez-Silva. Yes, of course. There are two ways to get the videos. If you and your students are using MyOMLab, all the videos are embedded for free. If not, please call your Pearson rep for Mexico, who will send them to you on a disk.

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