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OM in the News: From Lady Gaga to the Orlando Magic

April 16, 2011

What do Lady Gaga and the Orlando Magic have in common? As the Orlando Sentinel (April 15,2011) reports, Lady Gaga (if you don’t know who she is, don’t worry–your students do) performed her Monster Ball Tour on April 15th in the sparkling new Amway Center in downtown Orlando before 17,000 screaming fans. It took 42 trucks and busses to carry her massive concert set to town. The unloading and set building process began the night before and was only possible because the Amway Center has state-of-the-art technology and space for the show. The old Amway Arena had only half the number of loading bays, no freight elevators, and less sophisticated sound and lighting–hence missed out as a destination for major tours.

How is this an operations management issue? It’s because today (April 16th), the Orlando Magic open their first NBA Playoff game of the season against the Atlanta Hawks in the very same space. With ESPN providing national TV coverage in 3-D, Lady Gaga’s crew had just 3 hours to clear out-of-town (from 11:30pm yesterday till 2:30am today) to make room for the ESPN crew to set up, and to allow for the concert floor and seats to be converted to a basketball arena.

Precise scheduling,  excellent processes, and good communications make these change-overs possible. Whether its Lady Gaga to Magic, or NY Knicks to Ice Follies, OM is the key to success.

Discussion questions:

1. Name some other activities that require such perfect scheduling.

2.  Why are ultra-modern arenas so important to cities like Orlando?

One Comment leave one →
  1. Bill Quain permalink
    April 16, 2011 8:12 pm

    I haven’t made any comments lately, because your recent subject matter did not fall into my particular fields of interest. However, when you start linking up Lady GaGa and the Orlando Magic, well, that is a different matter all together!

    I worked in several hotels where Rock Stars and their crews moved out tons of equipment in the middle of the night.

    I enjoyed the post very much, and would like to suggest the following subjects for future posts:.

    1. Rodney Dangerfield and the NY Philharmonics
    2. The RNC and the Nitty Gritty Dirt Band
    3. Charlie Sheen, Dr. Phil and the Mormon Tabernacle Choir
    4. President Obama, Colonel Kadafi, and the cast from “Jersey Shore”

    These are just suggestions, mind you.

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