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OM Syllabus: St. Petersberg College, MAN 3504, Dr. Wende Huehn-Brown

September 19, 2010

MAN 3504 – Operations Management

Instructor                 Wende Huehn-Brown, Ph.D.

Title                            Professor


Course Credits 3 credits

Notes            Students should anticipate a response to ANGEL email within 24 hours. If ANGEL is down or you are unable to

upload your assignments, or if you have questions not related to this class, please send correspondence to main SPC email account above. Course grading is normally complete within 1 week from submission due date. Virtual office hours (7 days/week) via Skype (whbrown2), G Talk (, Y! M (, Live (

Required Text

  REQUIRED: Operations Management by Jay Heizer and Barry Render (10th edition, 2011). Student Value Edition bundled with MyOMlab Access Code. * See Below *REQUIRED: Publication Manual of the American PsychologicalAssociation, 6th ed. ISBN 13:978-1-4338-0561-5


*The publisher offers this textbook in several formats*. The Student Value Edition (unbound pages, 3 hole punched) with MyOMlab access code has been bundled together for the SPC bookstore as ISBN 9780132753883. Students may also purchase MyOMlab with an eText online for $100. Or students have a $50 option to purchase MyOMlab without the eText (there are learning aids from the eText built into the lab for help). In MyOMlab under Chapter Resources, students may also order a print upgrade (this is the Student Value Edition unbound pages, 3 hole punched) for $55 which includes free shipping (typically 3 days for delivery). Students that need to take ETI 3116, ETI 3647, and other courses may find this text and it’s supporting sofware useful in these other classes (MyOMlab access is good for one year, so plan your course schedule accordingly). Students that purchase a used text will not have this lab (so you will need to purchase MyOMlab as outlined above).

Course Description

This course helps the student understand the decision science used to tackle problems across the entire enterprise in order to improve productivity and quality across complex and dynamic systems. Students learn ten strategic operations management decisions and the role of operations management has in creating a competitive advantage in service and manufacturing organizations. Students will understand how to identify key factors impacting decisions and will be exposed to analytical tools to aid in decision making.

Course Objectives

      1.        The student will evaluate the tactical impact that operations management decisions have in implementing an organization’s strategy.

       2.       The student will analyze how project management tools are used to better manage operations.

         3.       The student will examine product/service design and process management strategies.

     4.        The student will integrate how operating quality is managed to eliminate variation and improve customer satisfaction.

     5.      The student will assess layout, efficiency, and human resources decisions to develop lean operations.

       6.       The student will examine supply chain management strategies and understand how these decisions create value for the customer.

     7.      The student will assess how information technology enables operating decisions, including inventory management needs

     8.    The student will examine real applications of operation management decisions across diverse enterprises.


 Computer Requirements

Students should have regular access to a computer that is connected to the Internet. It is strongly recommended that students have a broadband (high-speed) internet connection such as DSL or a cable modem. When viewing on-line videos or taking on-line quizzes and doing homework, students should have an internet connection that is stable and will not drop their connection. Students without a stable high-speed internet connection should consider making arrangements to use alternative means ( one of the St. Petersburg College libraries or a similar facility) where a stable high-speed internet connection is available. Internet Explorer 8 or Firefox 3.X is the preferred browser to use to access course materials in ANGEL (see ANGEL System Requirements on the main page right under where you log-in for further needs).

A standard file format has been devised to apply to all classes in order to support file compatibility, sharing, and commenting needs. Students are required to submit all assignments in Microsoft Office formats (Word, Excel and other Microsoft formats). Excel OM and POM for Windows are in the Download Center of MyOMlab (this may help with homework problems, tutorials in Week 2 lesson). For POM file submissions (i.e. if you need help with homework) , students may need to place files in a zipped folder to upload or email in ANGEL (only need to do for help as all homework is submitted in MyOMlab). Other formats may have ANGEL compatibility issues or instructor feedback in comments may not be viewable by students.

It is required that online students must have access to a web camera and headset microphone to take support video presentation requirements in Week 8 that incorporates SPC video or WebEx technology. Students should arrange for the necessary equipment if they intend to earn full credit for that assignment or plan to attend the blended class to conduct the presentation in-person.

Time Commitment

This is a 3-credit course conducted over 8 weeks. In order to meet accreditation and learning standards, on the average students should expect to spend between 12 to 15 hours per week on course action items. Weekly lessons are planned on this level of committment and spending less time could be insufficient for success in this course.

 Course Content

The course is broken down into 8 weekly segments designed to provide the student with an overview of operations management. This is a survey class to introduce students to the key operations decisions and analytical tools. This course is also a pre-requisite to more advanced courses in this field that may be associated to your degree plan (i.e. ETI 3647 Supply Chain Management, QMB 3200 Quantitative Methods, ETI 3116 Quality Management, MAN 4570 International Procurement and Outsourcing, and other courses).

A variety of learning activities are designed for the student to gain an understanding of the core concepts used for effective operations management. There are three key business needs to enable implementing the strategic and leadership vision: marketing, operations, and finance. This class covers one of the three key needs every organization must execute to survive and compete in today’s global marketplace. Regardless of whether an organization is public vs. private or service vs. manufacturing, operations management is vital for success. Students should learn all they can from the lessons to support their careers using these action items:

  1. 1.        Lectures/Tutorials – video produced online lectures will supplement the textbook reading to help guide the students in understanding the weekly lessons, as well as example Team Project expectations. Additionally tutorials are available to support homework and other team project requirements. On-line students are required to watch these videos, while it is encouraged for blended students (we may NOT cover all this in our blended class meeting). Hands-on activities (simulations) and discussions are pursued in blended in-class settings (may not have time to cover all points in the online lectures/tutorials in our physical blended class meetings).
  2. 2.        Discussion Postings  – Discussion forums provide online students with the opportunity to communicate with their peers virtually on the weekly lessons. This allows for collaborative learning opportunities, as well as virtual team communication skills are needed in today’s global business environment. Blended students do not need to complete these discussion posts as they will earn class participation points instead, however blended students must come prepared prior attending their in-class sessions to discuss and apply the lesson (i.e. read assigned chapters prior attending class).
  3. 3.        Readings – Students are assigned weekly readings from the textbook (be sure to follow the Assignment and Due Dates spreadsheet regarding chapters and pages each week). Blended students should complete the assigned reading prior their in-class sessions. The selected textbook covers this broad field and students that need to take QMB 3200 or ETI 3647 may find this textbook and POM for Windows/Excel OM helpful (MyOMlab is accessible for 1 year, so please plan your course schedule as needed).
  4. 4.        MyOMLab – This online lab is bundled with the textbook at the bookstore (see Required Text information noted on page 1 of this syllabus). Students need to follow the instructions in the first week’s Notices tab to register for the lab with their course (each course has it’s own Course ID, so follow your instructions, there is also intial MyOMLab Tutorial in the Week 1 lesson to help get started). Students are encouraged to complete the chapter study plans after their textbook readings to better learn and practice the lesson to before submitting homework and quizzes (this lab provides you with individualized study plans based upon your performance). Further study materials are available in MyOMlab under the Chapter Resources, as well as there is additional software (POM for Windows and Excel OM) that you will be shown to download in Week 2 to support solving the operations management problems in your homework. Students will be using MyOMlab to complete all quizzes and homework in this course.
  5. 5.        Quizzes – Students will be provided weekly quizzes in MyOMlab to assess the student’s knowledge gained during that week’s lesson. The quiz questions focus mainly on the key terms in the assigned reading for each week. Students have 30 minutes to answer 10 questions on each quiz. Students may retake this quiz 5 times (getting different questions each time) to improve their grade. The maximum score at the end of the week is recorded into the grade book. All quizzes close at the end of the week on their deadline (Sunday at 11:55PM EST).
  6. 6.        Homework – Students will complete assigned homework problems in MyOMlab each week. There are study plans and learning aids in MyOMlab to help students solve these problems (along with tutorials in ANGEL and examples in the textbook). Several of these homework problems may be solved with POM or ExcelOM software that students will download in Week 2 from MyOMlab. Students have the ability to redo homework questions up to 3 times (getting an algorithmic variation to each question with other data) to improve their grade. All homework closes at the end of the week on their deadline (Sunday at 11:55PM EST).
  7. 7.        Team Project  – This project is broken down into five submissions so students can receive instructor feedback to enhance final presentations. Students need to email the professor any team member preferences by Tues. of Week 2. On Wednesday of Week 2, the instructor will finalize team assignments so two organizations (in same industry) can be selected for this project by the end of Week 2. In Week 3 students will develop a project management plan for the team project. Then in Week 5 the team will develop an operations strategy comparison on the two selected organizations. Additionally the team will map a process or operation in one of the organizations in greater detail, collecting baseline performance measures. In Week 7 the team will analyze their selected process map and evaluate how the weekly lessons can be applied to recommend improvements (must use decision and analytical tools from the lesson to substantiate the recommendations). In Week 8 the team will take their research and develop a final presentation on their project.. This presentation must be structured into a persuasive speech role playing the need to persuade the executives in the organization to follow the team’s improvement recommendations. This project requires students to critically think about real business operations and the course lessons into order to integrate and build problem solving skills needed in organizations to better compete in the global marketplace.

Course References Tutoring Assistance

Assistance with supplemental instruction, learning and study skills, or tutoring will be available on line and on site at the Learning Support Centers (see Additionally, the College of Business offers tutoring and library assistance hours each semester at the EpiCenter Resource Room (2-300). These can be good resources for students to use for further help in finding and citing (APA) research for projects. Their hours of availability are posted in the Student Commons under ANGEL Community Groups (additionally can help online, contact information is in the Student Commons). Further online information and academic support is available at:, as well as there is Smartthinking Student Tutoring (see link on Notices page). Additionally library information and help is available at:

Student Help Desk

Technical Support: (727)341-4357


Grading Policy

Discussion Postings (online – blended students earn class participation)






Team Project


TOTAL   200100.0%


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